Apple Music Awards: Is Bad Guy Coming?

On December 4, 2019, Apple Inc provided a live streaming show of a young star, Billie Eilish, in Steve Jobs Theater. This live performance was a prelude to the first Apple Music Awards. In Apple’s own words, it is neither an awarding ceremony nor a concert. It is far too different from any one of the concerts you’ve seen before. The last time that Apple held live music show was the iTunes Music Festival in 2017, with the superstar Britney Spears and Elton John invited. The first Apple Music Awards in 2019 was something unique.

The Special Show

Steve Jobs Theater, a byword for minimalism, serves as the common place where Apple’s new product makes debut. But this night the land turned into a forest created by a delusion that numerous mirrors glimmered with the plants on stage, and then the atmosphere of boundless stage emerged.